®2011
Evaluating the Performance of Football Players Using the MAP Model 
Abstract
Football clubs, the media, and fans endlessly debate, sometimes vehemently, the value of players.
It seems that the frequency and intensity of these debates build to crescendo-level proportions during the bi-annual transfer windows occurring during the summer break—from the end of the league season through the 31st of August—and the mid-season month of January. Who should be transfer listed or have their contract extended, and what specific new players, if any, should be purchased? 
A single, poor choice can gravely impact the club’s productivity on the pitch for the entire season or for seasons to come. If good decisions are to be made regarding the composition of a club’s roster, or if pub arguments between fans are to be fueled by insight rather than only passion-driven impressions, then there must be a consistent, rational, clear-cut process used for guiding these important assessments. 
A flexible, powerful, multi-attribute performance  (MAP) model is developed that can be used by either fan or FC to rationally assess the cumulative performance contribution of an English Premier League player. An illustrative example of the model is presented using Opta Sports data from the 2010-2011 EPL season. 


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